Company News, Marketing News

ISO Prescriptive

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By: TOM BRANNA

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● ISO Prescriptive, a Zotos International brand, has launched Transforming Firm Hold mousse, a styler for color-treated and texturized hair that needs additional volume. Executives said the product’s triactive technology uses positively charged vitamins, proteins and moisturizers to strengthen the hair. The mousse retails for $10 in salons. Zotos also introduced the Aura Rosemary Mint collection of aromatherapeutic hair care products under its Naturelle brand. The peppermint and rose...

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